In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
So, what is a topical map exactly? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
A topical map works best when it caters directly to the common search phrases used by your target audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
To put this into action, you first need to conduct keyword research. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. It organizes site content in a way that makes it easier for search engine algorithms get more info to determine relevance, leading to more frequent appearances in search results and higher traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.